Put a New Creative Future For Your Brand in Motion.
Build real connection through creativity
It’s no longer enough to simply create as much content as you can and spray it out to the masses. Attention is scarce, and with so much noise in the world, it will take some creative ideas to build a real connection with your audience.
During our Brand Discovery Workshop, our teams will work together to push, pull, mold, shape, and ultimately build a plan that your team can use to align on what content efforts will move the needle. Whether it’s a single piece of content, a campaign, or an overall content roadmap, we have a workshop for you.
Our Brand Discovery Workshop was built for teams that could use a creative boost of energy to start producing high-value content.
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What are the outcomes?
Bridge the Gap
Get the outside expertise of the Made By Things team to help you creatively bridge the gap between your team’s marketing challenges and your goals.
Gain Focus
During the workshop, you and your team will gain clarity on strengths and weaknesses to build a singular focus on what areas need more attention.
Get Your Discovery
At the end of the workshop, you’ll receive the final Discovery document with detailed content ideas, mood boards, and estimated production costs for each piece of content or campaign.
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What do I need to bring?
For this workshop, you’ll need to show up with the following:
How does it go?
Here’s how we break up the Discovery process based on your team’s availability—typically over two to three meetings across two to three weeks.
We’ll get to know each other and discuss each person’s role on the team as well as current goals.
We’ll discuss brand basics to understand where you’ve come from and where you want to go next.
*Campaign and Roadmap Only
With our guidance, each person will answer some questions and build out a sales funnel while identifying
We’ll review responses and discuss as a group.
Together, we’ll discuss market trends and competitor strategies.
Together, we’ll discuss any observations learned in the workshop.
Led by Made By Things, we’ll list ALL the ideas and help your team brainstorm how to make them MORE effective for your brand, keeping in mind each person’s goals.
Final Output
We’ll collect all this information into an easy-to-read document for your team to keep. The document will include specific creative execution strategies along with potential costs and timelines.
While we hope to work together on the production of the strategy, there’s NO obligation to work with us.
But if you do, the cost of your workshop goes towards your production!
Provide
Provide came to us with a simple request of an explainer video, but after some uncertainty and indecision, they decided to go through our Brand Discovery Workshop.
While going through the workshop, it became quickly understood that their goal of gaining awareness might need a bit more help. After listening carefully and brainstorming together, we suggested the following:
They needed to make a connection before even talking about their product. In learning about their team, empathy was a word they used often, but it wasn’t as noticeable in their current branding.
This would help their audience understand how they help in a general way.
These would help their audience understand EACH of their service offerings in a more detailed way.
During conversations, they mentioned not having the capacity and wishing there was something we could help them with.
When they mentioned needing to hire up to 400 people in the coming months, this video would help them explain the internal culture of the team and mission.
We needed to hear more from current customers because they were lacking the social proof needed for such big commitments.
In the end, Provide chose to work with us on ALL recommended and very quickly struck a chord with their audience in the best way possible. Combining Provide’s brand understanding and marketing goals with the Made By Things team’s expertise paved the way for the RIGHT creative projects to get made.
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Discovery Options
Discovery Single
This Discovery Workshop dives into strategy for a single piece of content
Discovery Campaign
This Discovery Workshop is for building out a strategy for multiple pieces of content for a single campaign.
Discovery
Roadmap
This Discovery Workshop is for large-scale content efforts that may encompass multiple campaigns.
Frequently Asked Questions
We get it, you probably came to us with a very specific project in mind. Maybe you're a little annoyed that we sent you to this page, but hear us out. We have an obligation to you, not only to create the best work we can, but also to ensure it’s effective and results in a positive ROI for your brand. Often, people share a reference video and say, “We want that, but for us”. The problem with this, though, is THAT video was produced by a company that has a different goal, audience, and brand. When going through our Discovery Workshop, we take all those things into account and thoughtfully put together a creative plan specifically for you. Not just a plan for creating a beautiful project, but a plan to generate value for you and your team.
Absolutely! Travel costs will be added, though, for two members of our team.
Great question, after you book your workshop, one of our team members will reach out to schedule your workshop. Often, it’s a three-day workshop that takes place over two to three weeks. Ultimately, though, it depends on everyone’s schedules.
Yes! Only people you invite to your Discovery Workshop and two to three members of our team are included in the workshop. No information discussed in the workshops is made public. If you’d like to add an NDA, we’re happy to sign it.
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